Digital Marketing Executive (B2B/B2C-SEM/PPC)

Location : Orchard - Near Somerset MRT

Working hours : Monday -Friday, 9.00am-6.00pm

Salary (commensurate with experience): Up to $4700 + 1 month completion bonus + 14 days annual leave + Medical reimbursement + 2 days Family Day

Duration : 1 year contract - convertible or renewable

Industry : Power Generation

Main Responsibilities:

Develops and takes ownership of the digital marketing strategies and frameworks for innovative campaigns, which include development of initiatives to influence and convert potential customers 

Develops creative contents and engagement programs as part of enhancing customer experience and brand campaigns, which entails close liaison between external creative agencies and internal teams on the development of artwork for the product launches, campaigns and promotions

Implements marketing campaigns for our brands, ensuring effective communications with different stakeholders like internal departments, creative/ media agencies and other external vendors on the creation of marketing deliverables

Collaborates with internal teams to execute omnichannel promotions

Responsible for web management as well as any digital initiatives e.g. SEM, SEO and Social Media Marketing

Leads the digital analytics and performance tracking function

Monitors and administers web analytics dashboards, reports with key reporting tools to point out key areas of importance in accordance to business requirements

Support special ad hoc projects, not limited to Digital Sales

Ensure proper usage and accurate tracking of marketing budget

Requirements:

Degree/ Diploma, preferably with at least 2 years of experience in marketing, brand building and marketing communications

Marketing experience in both B2B and B2C will be preferred

Candidate without experience is welcome as full training is provided

Experience in Search Engine Marketing (SEM)/ Paid Search (PPC) and in-depth experience with website analytics tools is an advantage

Able to start work in short notice

Email to joie@searchpersonnel.com.sg